Kia America
About Kia America, Inc. (formerly Kia Motors America) is the official US sales, marketing, and distribution subsidiary of Kia Corporation — the South Korean automaker headquartered in Seoul and a key member of the Hyundai Motor Group — with its American headquarters at 111 Peters Canyon Road, Irvine, California 92606. Kia America was incorporated in California on October 21, 1992, as Kia Motors America, Inc., and began selling vehicles in the US in 1994 with the Sephia sedan — entering a market long dominated by Japanese and American brands. The company was rebranded to “Kia America” in 2021 as part of Kia Corporation’s global brand identity refresh. Kia America serves as the nerve center for all US sales operations, dealer