PacSun
About PacSun (Pacific Sunwear of California, LLC) is a privately held American youth apparel and lifestyle brand headquartered at 3450 East Miraloma Avenue, Anaheim, California 92806. Founded in 1980 in Newport Beach, California as a surf and skate-inspired retailer, PacSun filed for Chapter 11 bankruptcy in 2016, emerged the same year as a private company, and has since undergone a significant brand transformation — from a “house of brands” mall retailer to a culture-first, Gen Z–focused lifestyle brand. The company is led by CEO Brieane Olson — the first female CEO in PacSun’s history — who has driven the brand’s revival through social commerce, collaborations with artists like A$AP Rocky and Paris Hilton, and a TikTok-first marketing strategy that has