Subaru of America Headquarters Address, Corporate Office Location, and Contact Details

About

Subaru of America, Inc. (SOA) is the exclusive U.S. importer and distributor of Subaru vehicles and a wholly owned subsidiary of Subaru Corporation of Japan (TYO: 7270). The company is headquartered at One Subaru Drive in Camden, New Jersey — a $118 million, 250,000 sq ft LEED-certified campus opened in 2018 after years of development, consolidating what had been four separate office locations. Subaru of America has maintained its headquarters in New Jersey since 1969, previously in Cherry Hill from 1986 until the 2018 relocation — with the old Cherry Hill building demolished starting May 2019. Yoichi Hori was appointed Chairman and CEO effective April 1, 2025, succeeding Tadashi “Tady” Yoshida, who moved to Subaru Corporation Japan. Jeffrey Walters serves as President and COO.

Address correction: Multiple directories — including the Southern NJ Chamber of Commerce — still list Subaru of America in Cherry Hill, NJ. This has been incorrect since 2018. The official address confirmed by Subaru’s own media center, LinkedIn, and the BBB is One Subaru Drive, Camden, NJ 08103-2204.

Quick Facts

Founded

1968 (Philadelphia / Bala Cynwyd, Pennsylvania)

HQ

One Subaru Drive, Camden, NJ 08103-2204

Industry

Automotive Import / Distribution

Parent

Subaru Corporation (TYO: 7270), Tokyo, Japan

Chairman & CEO

Yoichi Hori (effective April 1, 2025)

President & COO

Jeffrey Walters

HQ Campus

$118 million | 250,000 sq ft | LEED certified | opened 2018 

U.S. Manufacturing

Subaru of Indiana Automotive (SIA), Lafayette, IN

What Brings You Here? Find the Right Contact

Customer service / vehicle complaint

Call 1-800-SUBARU3 (1-800-782-2783). Press 3, then 5 on the phone tree to reach the consumer complaint team directly.

Dealer / retailer complaint

Call 1-800-782-2783 and ask for a Customer Advocate Manager. Warranty denials, pricing disputes, and retailer complaints are handled by this team at the Camden headquarters.

Warranty claim dispute

Call 1-800-782-2783 and ask for a Customer Advocate Manager. Document your VIN, mileage, and the specific warranty provision denied by the retailer.

Subaru STARLINK / MySubaru / infotainment

Call 1-800-782-2783 and select technology support, or manage at mysubaru.com.

Corporate / media / press

Call (856) 488-8500 or visit media.subaru.com for press releases and executive contacts.

Legal / subpoena

Serve Subaru of America, Inc., One Subaru Drive, Camden, NJ 08103-2204. Delaware-registered entity: Subaru USA Holdings Inc., 1209 Orange Street, Wilmington, DE 19801.

Phone Directory

Customer Service (Toll-Free)

1-800-SUBARU3 (1-800-782-2783) — Vehicle issues, warranty disputes, dealer complaints. Press 3 → 5 for consumer complaints

Corporate HQ Main Number

(856) 488-8500 — Camden campus switchboard for corporate and media inquiries

Online Support

subaru.com/support/customer-support.html

Subaru Media Center

media.subaru.com

Corporate Headquarters Address

Subaru of America, Inc.

One Subaru Drive
Camden, NJ 08103-2204
United States

U.S. Manufacturing Plant

Subaru of Indiana Automotive (SIA)
5500 State Road 38 East, Lafayette, IN 47905

Delaware Registered Entity

Subaru USA Holdings Inc., 1209 Orange Street, Wilmington, DE 19801

How to Escalate a Complaint

1. Call 1-800-782-2783 and ask for a Customer Advocate Manager. Subaru’s BBB complaint responses consistently reference this specific team at Camden HQ.
2. Press 3, then 5 on the phone tree — multiple owners confirm this path reaches the consumer affairs team faster.
3. Submit a written case at subaru.com/support/customer-support.html for a formally logged, traceable case record.
4. Send a certified letter to Subaru of America, Inc., Attn: Customer Advocate Manager, One Subaru Drive, Camden, NJ 08103. Include VIN, mileage, purchase date, dealer name, and prior case numbers.
5. File with the BBB under the Camden, NJ chapter. Subaru is NOT BBB Accredited but filings create a public record and require a formal response.
6. File with NHTSA at safercar.gov (1-888-327-4236) for any safety-related defect — braking, airbag, acceleration, or structural failures. NHTSA complaints can trigger federal investigations and mandatory recalls.
7. Use your state’s Lemon Law if your Subaru has required multiple failed repair attempts for the same defect within the warranty period.
8. File with the FTC or your state AG for deceptive dealer practices and consumer protection violations