Subaru of America
About Subaru of America, Inc. (SOA) is the exclusive U.S. importer and distributor of Subaru vehicles and a wholly owned subsidiary of Subaru Corporation of Japan (TYO: 7270). The company is headquartered at One Subaru Drive in Camden, New Jersey — a $118 million, 250,000 sq ft LEED-certified campus opened in 2018 after years of development, consolidating what had been four separate office locations. Subaru of America has maintained its headquarters in New Jersey since 1969, previously in Cherry Hill from 1986 until the 2018 relocation — with the old Cherry Hill building demolished starting May 2019. Yoichi Hori was appointed Chairman and CEO effective April 1, 2025, succeeding Tadashi “Tady” Yoshida, who moved to Subaru Corporation Japan. Jeffrey Walters