Fleet Farm Headquarters Address, Corporate Office Location, and Contact Details

About

Fleet Farm (legally Fleet Farm E-Commerce Enterprises LLC, formerly Mills Fleet Farm) is an American Midwest retail chain selling farm supplies, sporting goods, hardware, and automotive products, headquartered at 2401 S. Memorial Drive, Appleton, Wisconsin 54915 — a 192,000-square-foot building the company purchased from SECURA Insurance and moved into in 2020. Founded in 1955, Fleet Farm operates 50+ stores across Wisconsin, Minnesota, Iowa, North Dakota, and South Dakota, and is owned by global investment firm KKR.

Quick Facts

Founded

1955

Industry

Retail — farm, sporting, automotive & hardware goods

HQ Address

2401 S. Memorial Drive, Appleton, WI 54915

Owner

KKR (private equity)

Employees

6,600+

Corporate HQ Phone

(920) 731-8121

Customer Service Phone

1-877-633-7456

Website

fleetfarm.com

What Brings You Here? Find the Right Contact

Fleet Farm customer — order, return, or product complaint

Call 1-877-633-7456 or visit fleetfarm.com for order management and returns support.

Fleet Farm in-store complaint

For in-store experience or product issues, the store manager at your local Fleet Farm location is the fastest resolution path.

Fleet Farm online order issue

For fleetfarm.com order disputes, contact customer support at 1-877-633-7456 or use the help section at fleetfarm.com.

Fleet Farm vendor / supplier inquiry

For vendor and supplier partnerships, write to Fleet Farm E-Commerce Enterprises LLC, 2401 S. Memorial Drive, Appleton, WI 54915.

Legal / subpoena

Serve Fleet Farm E-Commerce Enterprises LLC, 2401 S. Memorial Drive, Appleton, WI 54915. Confirm the registered agent through the Wisconsin Department of Financial Institutions at wdfi.wi.gov.

Phone & Contact Directory

Customer service

1-877-633-7456

Corporate HQ phone

(920) 731-8121

HQ address

2401 S. Memorial Drive, Appleton, WI 54915

Distribution center

1200 Fleet Vehicle Drive, Chippewa Falls, WI 54729

Website

fleetfarm.com

How to Escalate a Complaint

1. Speak with the store manager — For in-store product or experience complaints, the location manager has direct authority to resolve issues.
2. Call 1-877-633-7456 — Fleet Farm’s customer service line for order, billing, and product escalations.
3. Use fleetfarm.com — Manage returns, track orders, and submit complaints through the website.
4. Mail to the Appleton HQ — Write to Fleet Farm, Customer Relations, 2401 S. Memorial Drive, Appleton, WI 54915.
5. File with the Wisconsin AG — The Wisconsin AG’s consumer protection division at wdoj.gov handles unresolved retail complaints in Wisconsin.
6. File with the FTC — For deceptive advertising or unfair pricing practices, file at ftc.gov/complaint.
7. File with the BBB — Fleet Farm is listed with the BBB (Appleton, WI). File at bbb.org.